N0STRANO – BRAND Km 0Academic Projects, ADV, Branding, Packaging, Print, Spaces
23 July, 2011
ABOUT THE PROJECT
Isia Urbino final year thesis project,
The first part of the project encompass a resarch on “space of flows” like: supermarkets, airports, stations, ecc. and them different types of comunication strategies ( ex. how the store layouts as a psychological weapon to part shoppers from their cash or the trend and subtle techniques, with new city centre malls having better links to surrounding shops while supermarkets devised more sophisticated tactics for targeting their preferred customers).
The last part aim to design a new brand for Km 0 stores, with “local food system” (or “regional food system”).
> Logo Design
> Space Dressing